NRG Energy buys Pure Energies Group

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NRG Energy acquired Pure Energies Group, a residential solar company in the area of web-based customer acquisition.

Pure Energies completes the residential solar capabilities NRG has been working to assemble and complements NRG’s acquisition earlier this year of Roof Diagnostics Solar, which is involved with home solar direct sales and installation, and NRG’s own Residential Solar Solutions, which has focused on the financing and business operations associated with solar power leasing.

Pure Energies and its customer acquisition process will help NRG Home Solar reduce customer acquisition costs while providing a simplified solar power adoption process. Pure Energies' online capabilities also are expected, ultimately, to provide a valuable sales channel for NRG's Goal Zero line of portable solar and energy storage products and NRG's retail businesses (NRG, Reliant and Green Mountain).

Pure Energies advises homeowners on residential solar systems and home conservation products to help them save money and make a difference in their communities.

The company, which previously also used the One Block Off the Grid (1BOG) brand, empowers customers to make smart decisions about home solar adoption. Through an online platform, Pure Energies is able to, within minutes, identify and provide a detailed analysis of the customer’s home solar feasibility versus their energy needs.

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