The utility industry is changing more rapidly than ever before in its more than 100 year history. Distributed generation is on the rise and the customer relationship is being challenged. At the same time, energy prices and demand are both dropping. And in the midst of this, the new EPA regulations mandate large scale emissions reductions.
How can utilities succeed in the face of these challenges? It all starts with activating utility customers. But as utilities begin work on customer engagement initiatives, questions around the business case and the potential value arise. What does "customer engagement" really mean, and is it necessary? How have other industries adjusted to a customer-first mindset? How can the utility industry do the same, while preserving or even increasing bottom-line revenue?
Join ELP for a moderated discussion with Opower and Chartwell Research around customer engagement technology and the value proposition behind it. This discussion will provide examples of effective engagement strategies and will articulate the business case for embarking down that path.