At no time before has this industry been faced with the demands to be more transparent, more available, or more personal.  Whether improving customer outreach activities or optimizing integration of renewables on the grid, utilities are micro-sizing their decisions to be able to focus on individual people and processes. 

Segmentation is the key to effective consumer interaction and engagement.  However, most utilities are just beginning to understand their customers’ behaviors, likes and dislikes.  This webinar will explore case studies from several utility organizations who are using increased data to act on customer intelligence today, in areas like collections optimization and credit scoring, with an eye towards more interactive opportunities like demand response.

Key Webcast Topics:
• Getting started with customer segmentation
• Realizing quick value from data analytics
• Preparing the enterprise (and your customers) for demand response programs and dynamic pricing models
• Detecting fraud through advanced meter data analytics
• Leveraging customer intelligence to predict demand for future services, including electric vehicle charging stations or call center support

This webinar will explore case studies from several utility organizations who are using increased data to act on customer intelligence today.

David Neeley Credit Card Risk Specialist Valero Payment Services
Alyssa Farrell Marketing Manager, Energy and Sustainability Solutions SAS Worldwide Marketing
Jonathan Hornby Director, Performance Management and Customer Intelligence Solutions SAS Worldwide Marketing

Utilities face significant challenges – growing demand, increased regulatory requirements and higher reliability standards – that have forced them to undergo technological deployments and processes that fundamentally change the way they conduct business.

The leader in business analytics software and services, SAS is familiar with these challenges, and uniquely positioned to help solve them. Only SAS possesses data management, analytics, optimization and business intelligence capabilities in a single platform to help utilities enhance their operational efficiency by turning massive amounts of raw data collected from the field into valuable forecast information for improved, proactive decision making.

Why SAS?
• 35 years of utilities experience: Since 1976, SAS has helped more than 500 utility customers worldwide turn data into insight.
• Worldwide, cross-industry presence: SAS is used at more than 50,000 sites in over 100 countries and in dozens of industries, including banking, insurance, retail, manufacturing and telecommunications.  
• Comprehensive, scalable and reliable software: We provide mission-critical technology applications and business solutions, customized to fit your organization, from the business unit to the entire enterprise.

The largest independent vendor in the business intelligence market, SAS provides software and services for data integration, reporting and advanced analytics. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

Visit /www.sas.com/industry/energy to learn more.