Kansas City Power and Light (KCPL) selected infoUSA to build and maintain a customer marketing database. infoUSA will become KCPL`s source for demographic data, analytical services, modeling and data warehousing. infoUSA will standardize KCPL`s multiple internal databases and build one relational database with the utility`s one relational database for marketing and prospecting. infoUSA will also enhance the database with its business and consumer demographic information, and provide analytical and modeling services.
