Moline, Ill. and Chicago, March 15, 2010—Equipment rental company American Rental Association (ARA), Moline, Ill., has forged a new alliance with True Value Co., Chicago, to expand rental services and member benefits to all of the hardware cooperative’s retailers who offer rental services through their local stores or stand-alone rental businesses.

The relationship strengthens already strong ties between the two organizations. True Value has been a general corporate member of ARA since 1984 and many of its retailers and suppliers hold their own memberships. In addition to providing True Value retailers with access to an expanded portfolio of best-in-class equipment suppliers, education, information, risk management and government affairs programs, the new alliance combines the resources of both organizations’ respective trade show capabilities under the banner of ARA’s annual convention and trade show, The Rental Show, already the largest and most comprehensive industry event of its kind.

Effective July 1, ARA will extend member benefits to all True Value rental program participants: Grand Rental Station, Taylor Rental and Party Central rental franchises, and Just Ask Rental and Rental Center licensed program retailers.